COPENHELL × Novo Nordisk (For Hellth Sake)

For Hellth Sake is a collaboration between COPENHELL, Forum for Mænds Sundhed and Novo Nordisk — a free space at the festival where men can have the conversations that rarely happen, without a wagging finger. We designed and built the campaign universe: an interactive metalhead figure where you tap head, mouth, chest or stomach to get a quick, anonymous overview of the most common symptoms in men — and what may be behind them.